Elicit the real requirements
Who has to finish something on the site, which rule or license the page has to respect, and where a contact form leaves the business stuck.
Exalted Web Works
Websites for industries with complex requirements, built right and built fast.
Trucking, clinics, licensed trades, regulated products, and brokerage paperwork are in demand. They are often not built well. Generic website tools and many agencies never collect the requirements those businesses actually run on. Katharine Watkins does. She comes from requirements elicitation and business analysis, then builds the site those requirements need.
Fleet & CarrierCare PracticeLicensed TradesRegulated ProductsRealtor Transaction Desk
Requirements first, then a fast build
Build the part others skip
DOT packets, privacy-conscious intake, permit timelines, product disclaimers, and transaction deadlines. The useful feature is the one a theme does not include.
Ship it while the detail is fresh
Once the requirements are clear, Katharine builds the site quickly and customizes the starting point around the business. Not a cookie-cutter theme with the logo swapped.
Five industries where a brochure site falls short.
Each card leads with the complaint in that industry's words, then the feature that answers it, then what changes. The demos are fictional. This page does not list clients.
Fleet & Carrier
Trucking companies and DOT/FMCSA-regulated carriers
The problem
Driver applications come in incomplete and out of DOT compliance, so hiring stalls.
The fix
A multi-step driver application that checks personal details, three years of work history, license and endorsements, accidents and violations, and consent for a drug and alcohol testing-records inquiry. Progress saves in the browser. A shipper quote request sits beside it.
The outcome
Hiring gets a complete packet, and a shipper can ask for a lane without a phone tag.
For carriers whose hiring packet is the product, not a contact form.
Care Practice
Medical, home-care, therapy, and wellness clinics
The problem
Patients either type symptoms into a public form or give up, and the front desk spends the day sorting both.
The fix
Intake that asks only for the visit, insurance or self-pay, and a time, then says plainly that clinical detail is collected later in a secure step.
The outcome
The request is specific enough to schedule, and the patient can see what was never asked.
For clinics that need a booking flow a privacy review can live with.
Licensed Trades
Roofing, exteriors, HVAC, and electrical contractors
The problem
Homeowners want a price now, then stall when the license, the insurance, and the permit are nowhere on the page.
The fix
An instant estimator with license, bond, and insurance in view, and a permit timeline that changes with the job.
The outcome
The visitor gets a range, sees the credentials, and understands the permit path before anyone drives out.
For licensed contractors whose quote is only half the question.
Regulated Products
Supplements, CBD and hemp, and other compliance-sensitive product brands
The problem
A pretty shop page still recommends a product with no age check and no disclaimer attached.
The fix
An age and region gate, then a short finder. Every recommendation carries structure/function disclaimer language, and prices toggle between one-time and subscribe-and-save.
The outcome
The right shopper sees a fitting product, the required language, and the difference in price.
For brands that cannot treat compliance copy as a footer afterthought.
Realtor Transaction Desk
Realtors and small brokerages
The problem
When deadlines and decisions are spread across email and documents, it is easy to lose track of who acts next.
The fix
Explore one fictional sale from listing through closing, with tasks, documents, owners, and dates at each stage.
The outcome
See the next action, what is awaiting review, and what belongs in the final file.
For brokerages that want a clearer handoff at each transaction stage.
If the work is complicated and the websites you have been offered are not, start here.
Tell Katharine what the business has to get right. She will shape a build around that.